Indonesia is home to some of the world’s most beautiful and diverse rainforests, but it is also facing serious environmental challenges, including a deficit of fresh groundwater in the islands of Java, Bali, and Sulawesi. In response to this issue, coffee farmers in Indonesia have taken a conservation-focused, sustainable approach to their coffee farming practices, which has resulted in exquisite Javara Conservation Coffee.
Conservation Coffee is made possible through the collaboration between Javara, the Klasik Beans, and GFP Organik to convey awareness that drinking coffee can also have an impact on caring for natural and sustainable ecosystems. Partnering with Javara, the Klasik Beans was initiated by Mr. Eko Purnomo Widi, who twice received the Coffee Farmers Community Leader Award from the Rainforest Alliance in New York.
At its core, Conservation Coffee is more than just a type of coffee bean, but it’s also a principle. The farming process entails a carefully crafted protocol that restricts the number of coffee trees per hectare of land. Furthermore, coffee trees are planted alongside local endemic trees such as spice plants and fruit trees. It is planted in such a way that only 40% of daily sunlight is absorbed by the coffee trees, allowing them to be a part of the rainforest itself. This practice not only helps to conserve the rainforest but also results in a unique and delicious flavor that can’t be found in any other type of commercial coffee bean.
By implementing a social and environmental management system that includes ecosystem conservation, wildlife protection, sustainable farming, fair labor, and social outreach, these coffee farmers are ensuring that they are brewing a better future not only for themselves but for the planet as well.
In addition to this, by protecting the surrounding ecosystem, the farmers are ensuring that the water is filtered and retained enough to help replenish the groundwater supplies, thus addressing the environmental issue at the root of the problem. Moreover, by implementing fair labor practices, the farmers are not only helping to provide a living wage to their workers, but they are also helping to build stronger, more sustainable communities.
Our Conservation Coffee is an exceptional example of how sustainable farming practices can not only help to conserve the planet, but also result in a delicious, unique, and socially responsible product. By choosing Conservation Coffee, people do not only enjoy a delicious cup of coffee, but they also support the environment, wildlife, and the communities that produce it.
Javara Conservation Coffee can be ordered through Shopee, Tokopedia, Javara Store, and WhatsApp Order.