Javara is the flagship of PT Kampung Kearifan Indonesia, a company that works across the supply chain to sustain Indonesia’s forgotten food biodiversity heritage by delivering it to national and international market.

Through partnership with farmers, foragers, fishers and food artisans, Javara offers a wide range of finest natural, organic and artisanal food products originating from various regions of Indonesian archipelago.

THE FOUNDER’S STORY
PASSION | PURPOSE | PERSEVERANCE

Javara is founded by Helianti Hilman in October 2008, a trained Intellectual Property Rights lawyer and consultant on rural economic development. Upon her interactions with smallholder farmers when providing pro bono legal advices for them, she found herself fascinated with the wealth of Indonesia’s food biodiversity heritage and indigenous food culture. Being someone who loves to travel, cook and enjoy different spectrum of food, she understands the deep concerns of the indigenous farmers that such heritage and culture are being forgotten and lost at a very fast pace.

Inspired by the passion, dedication and perseverance of the smallholder farmers and indigenous communities who have against all odds, striving to keep alive the food biodiversity heritage as well as indigenous wisdom and spiritualism on sustainable food system, she decided to leave her consulting work and founded Javara. Since then, through Javara she has been immersing herself with the mission of delivering food biodiversity to the wider market and mobilizing the market participation through sustainable consumption.

To further support the mission, in 2017 she founded Sekolah Seniman Pangan, an action-based entrepreneurial learning facility and business ecosystem to nurture the growth food entrepreneurship among rural youth and women.

CAPTAIN OF THE JOURNEY

HELIANTI HILMAN
FOUNDER & EXECUTIVE CHAIRPERSON

Ms. Hilman obtained her Master of Laws degree on Intellectual Property Rights from King’s College, University of London. She also completed leadership programs including at Harvard Kennedy School and Monash University.

Ms. Hilman is a multi-award winning social entrepreneur. She has been awarded as EY 2013 Indonesia’s Social Entrepreneur, and Schwab Foundation 2015 Social Entrepreneur, 2016 Top 10 Asia Top Social Entrepreneur, 2019 Leadership Energy Award. Ms. Hilman has served as Slow Food International Advisory Council member (2012 – 2016) and currently serve as Asia NZ Foundation Honorary Advisor (2019 – present) and UNCTAD E-Trade Women Advocate (2019-2020).

Ms. Hilman has been speaking in many high profile international forums, including Obama Foundation’s 2019 Asia Pacific Leaders Forum, 2019 Social Enterprise World Forum in Ethiopia and 2020 World Economic Forum in Davos, Swiss. Her work has been profiled by various media, including Guardian UK (2015), Channel News Asia (2017), The Bangkok Post (2018) and DW TV (aired 11 February 2019)

OUR VALUES

Good food is a leisure

Good health is a treasure

Good deed is a pleasure

VALUE PROPOSITION

SCOPE OF ACTIVITIES

JAVARA CULTURE
SHOP | EAT | LEARN

SHOP

Javara Culture provides the widest selection of Indonesia’s fine artisan natural and organic food products. Hundreds of them are already certified organic for the US, Europe, and Japan, as well as Halal Certified. Javara’s products has also been Exported to over 20 countries in five continents.

EAT

Savor on the scrumptious food and beverages at Dapur Javara, which recipes and team are developed with passion to highlights the beauty of Indonesia’s heritage food ingredients. Our restaurants only use 100% local traceable and organically and naturally-grown ingredients of the Indonesian archipelago.

LEARN

At Javara Culture, we offer a space that enables cross-learning about Indonesia’s heritage food culture, food ingredients, and how to enjoy them. Javara Culture regularly runs ExploRasa, a thematic food tasting workshop, cooking demos, and narrated dinner. Many are hosted by the farmers and food producers themselves. We are proud to make Javara Culture a space that builds connections among all those involved In food systems, from smallholder producers to end consumers.

OUR IMPACT

Social Impact:

Social impact is designed accordingly to the need and challenges faced by the food producer community. There is no one-fits all design, as each community/food producer may have different priorities. Our social impact can be in the form of:

Creating rural business opportunities and employment.

This helps to achieve reverse urbanization among youth and women.

Safer working condition.

Improving skill and capacity that will increase marketability and profitability of produces/products.

Reviving knowledge among local communities on forgotten, yet nutritious wild edibles and helping to improve family nutrition among food producers that are partnering or receiving knowledge transfer.

TRACEABLE

All of our products are directly sourced, being origin-specific and traceable products developed hand in hand with the food producers which we carry in our store.

JAVARA WORKING PARTNERS AREA

JAVARA MARKET OUTREACH

PARTICIPATION ON SYSTEM CHANGE

Javara believes that food biodiversity is the legacy for our future food. We also believe that to sustain such legacy, there is a need for a food ecosystem where:

Smallholder farmers and indigenous communities are appreciated as the guardians as well as the beneficiaries of the food biodiversity

Smallholder farmers and indigenous food producers as the guardians and producers such food biodiversity heritage.

Responsible consumers seeking for healthy nutritious food that is ethically and sustainably sourced become the trendsetter for mainstream market.

In doing so, Javara works endlessly both at the local and global level to participate in making the system change happens.

BOARD OF COMMISSIONER

Dr. Ir. Darwin Cyril Noerhadi, MBA
President Commisioner

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Darwin Cyril Noerhadi is an Indonesian businessperson who has been at the helm of 5 different companies and currently is President Director & Senior Managing Director at PT Creador and President Commissioner for PT Mandiri Sekuritas. Dr. Noerhadi is also on the board of PT Austindo Nusantara Jaya Tbk and PT Medikaloka Hermina. In his past career Dr. Noerhadi held the position of President Director at PT Bursa Efek Jakarta, President Director at PT Kliring Deposit Efek Indonesia, President Director at Jakarta Stock Exchange, Director-Finance at PT Medco Energi Internasional Tbk, Corporate Finance Partner at PT Pricewaterhousecoopers Consulting Indonesia and Executive Director at PT Danareksa (Persero). Dr. Noerhadi obtained a Doctoral Degree in Strategic Management (cum laude) from University of Indonesia, MBA in Finance and Economics from University of Houston, and Engineering degree from Institut Teknologi Bandung.

Helianti Hilman, SH., LLM
Founder & Executive Commissioner

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Helianti Hilman has over 26 years of experience as a creative based entrepreneur, intellectual property lawyer, as well as multidisciplinary and cross-country consultant for rural development. She has been working on projects run by World Bank, UNDP, UNEP, SECO and many other development agencies. Being inspired by Indonesia’s wealth on food biodiversity, indigenous wisdom and spiritualism as well as driven by her passion in cooking, traveling, gardening and creating social impact, in 2008, Ms. Hilman left her work as a consultant and founded PT Kampung Kearifan Indonesia, known also as JAVARA.
Helianti graduated Cum Laude from Padjadjaran University, Bandung, majoring in International Laws and obtained Master of Laws on Intellectual Property Rights at Kings College, University of London. She also graduated from Harvard Kennedy School – Executive Program.
Through her leadership, Javara builds supply chain, works with smallholder farmers and food producers, nurtures rural entrepreneurs and creates wide range of fine organic food products of rural Indonesia to serve domestic and export market. Calling herself as the “artist” within the company, Helianti has the combination of creativity in developing winning and impactful food products with stories as well as in scouting, nurturing and maintaining in-depth relationship with rural development stakeholders. In addition to her role as Executive Chairperson, she continues serving as the Chief Creative and Community Officer.
As a result of her work, Helianti has received numerous prestigious awards, including EY Indonesia’s Social Entrepreneur of the Year 2013; Schwab Foundation Social Entrepreneur 2015; Forbes Indonesia 2014 The Inspiring Women Honor Roll and Top 10 Asia 2016 Indonesia’s top social enterprise. She is globally recognized as a notable expert and resource person on the area of food biodiversity commercialization and rural entrepreneurship. Her work has been profiled by many media, including Guardian UK (2015), Channel News Asia (2017), The Bangkok Post (2018) and most recently DW TV Germany.

Heveati Hilman, B.S., MBA
Commissioner

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Heveati Hilman has over 30 years of experience in Management, Business Planning and Analysis. Prior to joining PT Kampung Kearifan Indonesia, she served as the Director of Jakarta Institute of Finance for over 16 years, whereby her responsibilities include managing the operational activities of the company; providing consultancy and giving lectures in the areas of Management, Finance, Marketing, Business Ethics and Service Excellence. Her knowledge and experience in financial analysis and in developing strategic plan & business plan, combined with her prudence have enabled her to provide the required advices to the Board of Directors. Currently, she also oversees the operational activities of CV Bali Artisan Salt as well as monitoring its financial & sales performances and production activities. In the past, she has taken up various management positions, which include among others, Director of Business Development at RBI Research; Managing Editor of Profound Magazine, Manager of Business Analysis and Planning at PT Bakrie & Brothers Tbk, Product Manager at PT Kilang Vecolina and PT Multipangan Selina. In addition to taking up management positions, she has also written several papers on Corporate Governance, Cases in Marketing, Netherlands-Indonesia Trade, German-Indonesia Trade and Vietnam-Indonesia Trade. Heveati completed her Master of Business Administration (MBA) at Monash University – Australia and her undergraduate degree (B.S) in Marketing Management at Virginia Tech, U.S.A. She had received Presidential Academic Achievement Award from U.S President Ronald Reagan in 1985.

Ir. Irtamazati Husna
Commissioner

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Irtamazati Husna completed her undergraduate degree in 1989 at the Faculty of Forestry, Gadjah Mada University. She also graduated from the Wijawiyata Program of PPM School of Management in 1992. She spent 23 years of service at PT Sumalindo Lestari Jaya Tbk, a publicly listed company in wood-based industry, member of Astra Group. She started her career in various divisions, which include timber plantations, pulp project, mdf project, investor relations and marketing and sales between 1989-2012 before resigning from her last position as the Deputy Corporate Secretary. In 2012-2013 she worked voluntarily for Javara and served as the Marketing & Sales Director in 2014-2018 and Director of Partnership in 2018-2019.

BOARD OF DIRECTOR

Erwin Z. Achir, SE.
Chief Executive Officer

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Erwin Z. Achir has over 35 years of experience in Information Technology, Sales and Business Management. Prior to joining PT Kampung Kearifan Indonesia, he served as the President Director of PT TDATA Indonesia, a full subsidiary of Teradata Corporation which is based in the U.S. His leadership, combined with his perseverance, people orientation and strong corporate network, have led the company to become one of the leading data warehouse and analytics businesses in Indonesia. Erwin had also taken up several top management position at Hewlett Packard Indonesia, which include Director of Software and Solution; Director of Financial Services Industry, Manufacturing and Distribution Industry; Director of Financial Services Industry at Hewlett Packard South East Asia and Director of Enterprise and Public Sector Sales. In 1998 to 2002, he served as the Director of Enterprise Sales at Compaq Computer Indonesia and in 1995 to 1998, he worked for PT Astra Graphia Information Technology Group, where he also assumed the position of Managing Director of Myanmar Astra Graphia. His career in the IT Industry began in 1982 when he joined Soedarpo Corporation, as a System Analyst and was assigned to Japan for ITOCHU Project. His long years of service had earned him numerous awards, which include Winner Circle Worldwide Top Sales Performance from Teradata Corporation; Aspire Circle Top Sales Performance from Hewlett Packard Corporation; Gold Quest Worldwide Top Sales Performance and Pinnacle Award Asia Pacific Japan Top Sales Performance from Compaq Corporation; Digital 100 Top Sales Performance from Digital Equipment Corporation; and Outstanding Contribution Award Top Sales Performance from Information Builders. Erwin Achir completed his undergraduate degree in Economics from Pancasila University.

Helianti Hilman, SH., LLM
Chief Creative & Community Officer

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Helianti Hilman has over 26 years of experience as a creative based entrepreneur, intellectual property lawyer, as well as multidisciplinary and cross-country consultant for rural development. She has been working on projects run by World Bank, UNDP, UNEP, SECO and many other development agencies. Being inspired by Indonesia’s wealth on food biodiversity, indigenous wisdom and spiritualism as well as driven by her passion in cooking, traveling, gardening and creating social impact, in 2008, Ms. Hilman left her work as a consultant and founded PT Kampung Kearifan Indonesia, known also as JAVARA.
Helianti graduated Cum Laude from Padjadjaran University, Bandung, majoring in International Laws and obtained Master of Laws on Intellectual Property Rights at Kings College, University of London. She also graduated from Harvard Kennedy School – Executive Program.
Through her leadership, Javara builds supply chain, works with smallholder farmers and food producers, nurtures rural entrepreneurs and creates wide range of fine organic food products of rural Indonesia to serve domestic and export market. Calling herself as the “artist” within the company, Helianti has the combination of creativity in developing winning and impactful food products with stories as well as in scouting, nurturing and maintaining in-depth relationship with rural development stakeholders. In addition to her role as Executive Chairperson, she continues serving as the Chief Creative and Community Officer.
As a result of her work, Helianti has received numerous prestigious awards, including EY Indonesia’s Social Entrepreneur of the Year 2013; Schwab Foundation Social Entrepreneur 2015; Forbes Indonesia 2014 The Inspiring Women Honor Roll and Top 10 Asia 2016 Indonesia’s top social enterprise. She is globally recognized as a notable expert and resource person on the area of food biodiversity commercialization and rural entrepreneurship. Her work has been profiled by many media, including Guardian UK (2015), Channel News Asia (2017), The Bangkok Post (2018) and most recently DW TV Germany.

Drh. Dhamayanti Suhita, MM-MBA
Chief Sales & Product Development Officer

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Prior to joining Javara in 2018, Ms. Suhita has a 25 years experience with multinational companies in both consumer and industrial markets including Unilever, Mead Johnson, Indofood and Holcim Indonesia. Her expertise includes business development, strategic alliance development, start-ups, internal resources and systems enhancements for new market entry and market development. In her previous work Ms. Suhita brings experience and knowledge in the science of building brands in the minds of customers. At Unilever, she spent fourteen years studying consumer behavior including a unique role based with Nippon Lever in Japan, looking after the Asia Pacific region in the household care category. While in Indofood she was in charge to establish a central marketing, communication and product development team, requiring cross-category approach to manage the whole portfolio. Ms. Suhita was a trained vet, graduated from Airlangga University – Surabaya. She also received MBA degree from IPMI Indonesia/Monash University Australia. In joining Javara, her aspiration is to help Javara grow, creating more values, become more competitive in the global market. Her love to travel to remote Indonesia and learning local wisdom makes her a perfect match for Javara.
Ms. Suhita skill, competencies and experience include:
• Profound understanding of consumers and industrials market, needs, habits and aspiration to enable identify business potential
• Driving business to be sustainably profitable through differentiation, value creation and people development
• Strategic business development with ensuing development of necessary alliance, internal resources for new markets entry and/or market development
• Always worked in team with vast networking and managing multi-disciplinary, cross-cultural team to achieve common goal

Yerti Mamar
Chief Commercial Officer

WHAT CAN WE DO FOR YOU

Is Javara Artisanal, Natural & Organic?

Every Javara’s product is made from carefully selected ingredients from the finest sources. We only deal with natural & organic ingredients (no chemical fertilizer or pesticides). We do care to deliver the health-benefits to our consumer through the products we bring. We do not centralize the production process, but empower the local people to do the processing in artisanal way by providing them the capacity building and technological assistance.

How do I buy Javara products online?

At the moment, we do not have an online store. However, you can contact us through WhatsApp (0811 999 5383) if you’d like to order. We usually send the order via GoJek/TIKI/JNE.

If you want to buy a product from us, can come directly to our showroom in Kemang. You can find out address at the bottom of our website or on our Contact page.

Why does Javara think it is important to preserve our heritage?

In Javara, we believe that we do not inherit the earth from our parents, but we borrow it from our children. Therefore, every work that we do we always consider the impact to the environment. Not only us, but also every partners we work with in our chains we invite to have the same vision to work with good environment and keep it as it was, when everything is natural.

How can I find JAVARA in my city?

Please refer to our Where to Buy page.

WHAT OUR CUSTOMERS SAYS

I love to challenge myself to do with new spices. Javara works with a lot of spices from around Indonesia that are almost extinct and really hard to get from anywhere else. So Javara gives me a piece of heaven every day with these spices. I am concentrating more on Indonesian spices because I believe Indonesian cuisine is going to be one of the world’s best.

Chef Ragil Imam WibowoCo-Founder of Maharasa Indonesia

As an Indonesian chef and a food writer who has been trying to promote modern Indonesian cuisine and local products for a decade, Javara is the perfect partner for me. They make my job easier because they can source good quality local ingredients. I can introduce and recommend Javara products to many of my foreign chef colleagues and culinary expert community with pride. I have a lot of faith on Javara products and am very proud and grateful to have the opportunity to collaborate with Javara.

Chef Petty ElliotChef, Food Writer & Food Consultant

The way Javara promotes local produce and collaborates with farmers is amazing. Education is a big focus for Javara as is installing a pride in the farmers. A lot of companies sell fair trade food but not many invest as much time and effort in their farmers. That makes Javara very unique. Javara adds lots of value to me as a chef because they provide an awesome product with great quality at a fair price. They allow me to utilize some of Indonesia’s finest produce that I would not have found otherwise.

Chef Rolf KnechtExecutive Chef Grand Hyatt Jakarta

Javara and I share the same concerns about our food sources and spices. We have 17,000 islands and over 500 tribes. So we own over 500 cultural riches, including their culinary culture. Javara has created a type of cultural identity for Indonesians with their artisanal products. It is good to collaborate with those who share the same mission and vision.

Chef Rahung NasutionTribal Chef

The workshop was amazing for me. In Germany we use totally different herbs and spices. It’s really enriching my life of cooking. I used to cook a lot of Thai style dishes, which is a bit similar to Indonesian, cooking with chili and herbs. What’s great was the natural food dyes, which are really colourful and I really enjoyed it. German herbs are not colourful. Cooking is eating with the eyes. When you eat you use all your senses. You smell and taste but you also see it. That’s the key difference for me.

Xenia GerresheimHamburg, Germany

I come to JAVARA all the time to get my stuff. I like the fact Javara products are sustainably grown, 100% local, empowers communities and doesn’t use pesticides, which is very important to me.
The JAVARA workshops are great. They are very informative. I especially love the natural food colouring. It is a great and a safe way to add colour to food for children.
My favourite JAVARA products are the noodles. My children love the noodles, tomato, spinach and broccoli. I really love the chive salt. I use it on all our roasted vegetables. And the apple blossom honey and cinnamon go hand-in-hand.

Claudia MatthewsBrisbane, Australia