THE FOUNDER'S STORY
PASSION | PURPOSE | PERSEVERANCE
Javara is founded by Helianti Hilman in October 2008, a trained Intellectual Property Rights lawyer and consultant on rural economic development. Upon her interactions with smallholder farmers when providing pro bono legal advice for them, she found herself fascinated with the wealth of Indonesia’s food biodiversity heritage and indigenous food culture. Being someone who loves to travel, cook, and enjoy a different spectrum of food, she understands the deep concerns of the indigenous farmers that such heritage and culture are being forgotten and lost at a very fast pace.
Inspired by the passion, dedication, and perseverance of the smallholder farmers and indigenous communities who have against all odds, striving to keep alive the food biodiversity heritage as well as indigenous wisdom and spiritualism on the sustainable food system, she decided to leave her consulting work and founded Javara. Since then, through Javara she has been immersing herself with the mission of delivering food biodiversity to the wider market and mobilizing market participation through sustainable consumption.
To further support the mission, in 2017 she founded Sekolah Seniman Pangan, an action-based entrepreneurial learning facility and business ecosystem to nurture the growth of food entrepreneurship among rural youth and women.
OUR PROFILE VIDEO
SHOP | EAT | LEARN