Wellness has long been interpreted by many people as simple as health. Nowadays, wellness is more than just health. The term wellness has developed to a broader scope as a response to the global situations including changes in economy, demographic, technology, as well as environment.
People are now more conscious about their well-being as they are faced with various physical and mental health problems due to the vast changes occurring in various sectors all around the world. This has also driven the wellness industry to flourish, as people are now seeking ways to fulfill their well-being.
Wellness has now transformed into holistic health which includes 6 dimensions: physical, mental, emotional, spiritual, social, and environmental. These dimensions of wellness have become the force of the wellness economy which covers sectors including wellness real estate, workplace wellness, wellness tourism, spa economy, mineral springs, physical activity, healthy eating, personal care & beauty, preventive & personalized medicine, and traditional & complementary medicine.
In response to the global rise of the wellness economy, the Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency (MOTCE) in collaboration with Indonesia Wellness Institute and The Government of Surakarta/Solo will hold the International Wellness Tourism Conference & Festival (IWTCF) 2022 as one of the G20 Summit Side events. The activity will be held on 5-7 August 2022 at the Alila Hotel Solo, Central Java.
Indonesia is blessed with abundant wellness products & tourism, and cooperation with other stakeholders within this industry will potentially drive the recovery of tourism and the creative economy globally. Highlighting sustainability as the prominent theme, sustainable wellness products rooted in Indonesian tradition & culture will be showcased.
As an award-winning company with a mission of bringing sustainable and healthy food & wellness products, Javara will be participating in the International Wellness Tourism Conference & Festival (IWTCF) 2022. Our founder, Helianti Hilman, will share her takes on the wellness industry in the panel discussion VI session, Capacity Development: Re-Skilling and Up-Skilling to Stay Relevant in The Wellness Industry. On behalf of Javara, she will also be speaking at the workshop on day 2 of the event, sharing about 5 cornerstone flavors of Indonesia’s food culture. The workshop will unravel the five elements based on indigenous ingredients that play a central role in shaping the Indonesian food culture: acid, salt, sugar, fat, and spice.
